The Menhaden Fisheries Coalition is a collective of menhaden fishermen, related businesses, and supporting industries. Comprised of over 30 businesses along the Atlantic and Gulf coasts, the Menhaden Fisheries Coalition conducts media and public outreach on behalf of the menhaden industry to ensure that members of the public, media, and government are informed of important issues, events, and facts about the fishery.

According to an analysis from the Menhaden Fisheries Coalition, between 2004-2013, the menhaden fishery only harvested an average of 6.4 percent of the total menhaden population. This leaves over 93% of menhaden left in the ecosystem as forage for birds, fish and other sea creatures. Menhaden fishing mortality, which hit an all-time low in the last assessment, is dwarfed by natural mortality, which accounts for predation and mortality from other causes outside of the fishery.